Logo & brand · Project 03
Freano Identity
A clear mark for financial momentum
A crisp, scalable identity built around movement and clarity, designed for a modern freelancer finance product.- Logo design
- Visual identity
- Application design
01 · Client goal
What the project needed to achieve
Create a memorable technology identity that feels trustworthy, modern, and recognizably connected to forward financial movement.02 · Constraints
The problem to solve
The mark needed to remain distinctive from a large wordmark down to a very small mobile or watch application icon.03 · Process
How the solution took shape
- Explored simple forms built around the letter F
- Refined the mark for clarity at small sizes
- Tested the identity across product and device applications
04 · Outcome