Menu design · Project 09
Quesa Loco — Halloween Fall Menu Design
A playful fall menu dressed for Halloween
A Halloween-themed fall menu for Quesa Loco, organized as a bold US Letter composition with seasonal illustrations and a high-contrast food-and-drink hierarchy.- Client
- Quesa Loco
- Format
- US Letter · 8.5 × 11 inches
- Restaurant menu design
- Seasonal campaign
- US Letter layout
Enlarge menu 01 · Client brief
Halloween flavor for a fall promotion
Quesa Loco supplied the menu content in Word and a limited set of food photos. The requested fall direction centered on pumpkins, ghosts, and other Halloween decorations, with a predominantly black palette supported by orange or red.02 · My role
From supplied content to a complete menu
Menu designer responsible for organizing the supplied content, establishing the visual hierarchy, and creating the seasonal graphic direction.03 · Design approach
Clear ordering wrapped in seasonal character
The final artwork uses a matte charcoal-black field rather than a flat pure black, with saturated orange headings and price markers, deep red textures and border graphics, and white secondary type. A two-column layout separates food and drink sections, while pumpkins, a friendly ghost, bats, spiderwebs, a haunted-house silhouette, bare branches, and patterned banner details create the Halloween setting. Food and drink imagery is used selectively around the edges so the menu copy stays central.04 · Client approval